GOOD NEWS
In a world often consumed by noise and haste, a fresh voice is set to emerge with the launch of Siela, a brand devoted to the art of living authentically. Siela—meaning “soul” in Lithuanian—is more than a name; it is a philosophy, an invitation to reconnect with one’s inner truth. Anchored by the vision of its creators, Justina and Roberta, Siela promises to inspire a journey of self-discovery, reflection, and growth. Through its soulful lens, Siela aspires to become a sanctuary where ideas flourish, stories are shared, and lives are enriched by the magic of meaningful connections.
The origins of Siela are as vibrant as the ethos it represents. In 2020, a transformative trip to Hawaii sowed the seeds of what would become this project. For Justina and Roberta, the trip was a revelation, igniting their passions through encounters with the island’s culture, the comfort of coffee, and the warmth of uniquely crafted cafes. These spaces, imbued with community and creativity, served as the backdrop for an emerging dream—the vision of owning a café that would one day offer a similar sense of belonging and inspiration. While that dream remains cherished, Siela has evolved beyond its initial form into something broader, richer, and boundless in its possibilities.
Siela’s transformation reflects the deep and enduring friendship between its founders. Over time, their shared values and aligned visions have culminated in what they now lovingly refer to as their “life’s project.” With its core mission to inspire others to live authentically, Siela represents a harmonious blend of their passions and aspirations. It is a platform that celebrates the beauty of vulnerability and the power of storytelling, offering a space where others can explore their own paths with courage and intention. Through this venture, Justina and Roberta aim not only to inspire but also to foster a community where individuality is honored and authenticity is celebrated.
The brand’s initial offerings will take the form of short-form content across social media platforms and a thoughtfully curated blog. These mediums will serve as the canvas for Siela’s storytelling, featuring life lessons, transformative travel experiences, and narratives from diverse voices that inspire and uplift. Whether exploring the soul-stirring beauty of distant lands or reflecting on the everyday moments that shape us, Siela’s content will serve as a beacon for those seeking to live a life true to themselves. Each story shared is a thread in the tapestry of a larger vision: a world where authenticity lights the way for all.
For those who have followed Justina and Roberta’s journey from its early days, the pivot to Siela is both a continuation and a transformation. While the creators honor their roots in the world of coffee recommendations and community building, they now invite their audience to embark on a more expansive and soul-stirring journey. This evolution represents a commitment to growth and a belief in the limitless potential of their shared vision. It is an invitation to dream bigger, dig deeper, and embrace the boundless possibilities of what lies ahead.
As Siela prepares to make its debut, it brings with it a promise—a promise of connection, inspiration, and the power to transform lives. In a field of universal consciousness, where dreams are nurtured and authenticity reigns supreme, Siela stands as a testament to what can be achieved when we listen to our inner knowing. The journey is just beginning, and the possibilities are endless. Stay tuned, and prepare to be inspired.
Justina and Roberta’s story is as remarkable as the vision they now bring to life. Both hailing from New Jersey, their friendship blossomed in 2015 at Camp Neringa, a Lithuanian summer camp in Vermont. It was there, surrounded by the beauty of nature, that they bonded over their shared love of singing, their cultural heritage, and their appreciation for the outdoors. These formative experiences laid the foundation for a deep connection that would shape the trajectory of their lives and the creation of Siela.
For years, their paths crossed only once a year at the camp, but their bond remained unshakable. That changed when Roberta visited Justina in St.Augustine, Florida. Captivated by the charm of the city and their shared sense of purpose, the two decided to take a leap and move in together. Over the next four years, they deepened their friendship, learned invaluable life lessons, and drew inspiration from their travels and experiences. These moments became the building blocks of what would eventually become Siela.
Now, both back in New Jersey, Justina and Roberta are channeling their shared vision into this transformative project. Their journey, however, is far from over. In April, they will embark on a trip to Bali, a destination that promises to bring new inspiration and perspectives to their evolving brand. This upcoming adventure is a testament to their commitment to growth, exploration, and the boundless possibilities that Siela embodies.
