ABOUT
SIELA
Life is full of contrasts. In a world that moves fast and asks us to consume more, produce more, and be more, we often find ourselves searching for meaning, comfort, and a sense of home within ourselves.
SIELA is a space devoted to slowing down and remembering what makes us human. Inspired by the Lithuanian word for soul, SIELA exists to honor the beauty found in people, places, and things, and the stories that connect them. Through intentional storytelling, we explore the human experience in all its nuance, depth, and imperfection.
Rooted in real experiences and genuine connection, SIELA offers conscious content and thoughtfully curated goods. We collaborate with individuals, artisans, and makers whose work is created with care, history, and intention, celebrating craft over mass production, and quality over quantity.
From the stories we share to the objects we bring into the world, everything we create is guided by authenticity, connection, and respect for both people and the planet. SIELA is an invitation to live more consciously, to find meaning in the everyday, and to create space for a life that feels full, grounded, and true.
To create space for soulful living through storytelling. We believe soulful living comes from following what feels true, choosing joy, and allowing yourself to grow. Siela exists to build a community rooted in connection. One that finds meaning in the simple things that make us human, reminds us how deeply we’re connected, and honors the uniqueness each person brings. Through shared stories and thoughtfully sourced goods created by human hands, we celebrate the beauty of living with intention.
Authenticity — truth, simplicity, natural alignment
Intentionality — ritual, slowness, honoring natural rhythms
Human Connection & Community — people, presence, shared spaces
Inspiration — sparks through story, beauty, and lived experience
Siela was born from a shared dream to create something deeply meaningful. Through travels, conversations, and self-reflection, we realized that fulfillment is an evolving journey shaped by personal experiences, lessons, and connections.
This project feels like home, a place where we can share what inspires us and connect with others who are also exploring their paths. What started as a spark during our time in Hawaii has grown into a vibrant, evolving community.
Read more about our journey and story here.
Created by Justina Nijole and Roberta Zimnickaite, long time friends and soul sisters who have been connected for over 10 years. They share the same Lithuanian roots, optimistic mindsets, and passion of creating something meaningful. They met in 2015, at a Lithuanian heritage summer camp in the woods of Vermont. As they evolved as people, their friendship did too. They bond about their love of life, nature, and travel.
SIELA is for us all. We invite you to join our community, share your own stories, and journey with us as we uncover the beauty of this human experience.
Get in touch via instagram or email hello@sielaco.com. And sign up for our monthly newsletter below!